A funnel is just the automated way of leading a prospect or customer through your sales process. Making it simple is best. I've talked about digital or online funnels before. It's now possible to create a funnel directly within the Direct Messaging stream of Lead Generator Extension for Instagram , using DM automation software. Traffic is often the single biggest problem and expense for those creating a funnel. Any Instagram account with 10,000 or more followers already has the potential for a steady stream of traffic.