Product designers help make products which aren’t just easy and delightful or at least satisfying to use, but also fine tuned to do consistently well in the marketplace. They help define product goals, create product roadmaps, high-level summaries or 6 12 month forecasts of product offerings and features and, ideally, help brands release successful products. Much like usability and user interface (UI) design are subsets of user experience (UX) design, UX design fits within Product designing.